Guerilla marketing with XXL-ice block

In cooperation with a well-known out-of-home agency we were able to implement this campaign. A complete car tyre was frozen in a big block of ice - 200 cm high and 100 cm wide, weight a good 900 kg.

The visitors could try to free the tyre from the ice with hammer blows and participate in a competition.

Realized on a Saturday in the city centres of Frankfurt, Hanover and Munich.