{"id":507,"date":"2019-11-03T18:31:07","date_gmt":"2019-11-03T17:31:07","guid":{"rendered":"https:\/\/icecatcher.com\/guerilla-marketing-mit-xxl-eisblock\/"},"modified":"2023-08-04T18:43:46","modified_gmt":"2023-08-04T16:43:46","slug":"guerilla-marketing-with-xxl-ice-block","status":"publish","type":"post","link":"https:\/\/icecatcher.com\/en\/guerilla-marketing-with-xxl-ice-block\/","title":{"rendered":"Guerilla marketing with XXL-ice block"},"content":{"rendered":"<div id=\"pl-507\"  class=\"panel-layout\" ><div id=\"pg-507-0\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-507-0\" data-stretch-type=\"full-stretched\" ><div id=\"pgc-507-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-507-0-0-0\" class=\"so-panel widget widget_sow-hero panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"panel-widget-style panel-widget-style-for-507-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-hero so-widget-sow-hero-default-45c43bc9ea80-507 so-widget-fittext-wrapper\"\n\t\t\t data-fit-text-compressor=\"0.85\"\n\t\t>\t\t\t\t<div class=\"sow-slider-base\" style=\"display: none\" tabindex=\"0\">\n\t\t\t\t\t<ul\n\t\t\t\t\tclass=\"sow-slider-images\"\n\t\t\t\t\tdata-settings=\"{&quot;pagination&quot;:true,&quot;speed&quot;:800,&quot;timeout&quot;:8000,&quot;paused&quot;:false,&quot;pause_on_hover&quot;:false,&quot;swipe&quot;:true,&quot;nav_always_show_desktop&quot;:&quot;&quot;,&quot;nav_always_show_mobile&quot;:&quot;&quot;,&quot;breakpoint&quot;:&quot;780px&quot;,&quot;unmute&quot;:false,&quot;anchor&quot;:null}\"\n\t\t\t\t\tstyle=\"min-height: 600px\"\t\t\t\t\tdata-anchor-id=\"\"\n\t\t\t\t>\t\t<li class=\"sow-slider-image  sow-slider-image-cover\" style=\"visibility: visible;;background-color: #333333;background-image: url(https:\/\/icecatcher.com\/wp-content\/uploads\/sites\/3\/2023\/07\/guerilla-eisblock-1-scaled.jpg)\" >\n\t\t\t\t\t<div class=\"sow-slider-image-container\">\n\t\t\t<div class=\"sow-slider-image-wrapper\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t<\/ul>\t\t\t\t<ol class=\"sow-slider-pagination\">\n\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"#\" data-goto=\"0\" aria-label=\"Display slide 1\"><\/a><\/li>\n\t\t\t\t\t\t\t\t\t<\/ol>\n\n\t\t\t\t<div class=\"sow-slide-nav sow-slide-nav-next\">\n\t\t\t\t\t<a href=\"#\" data-goto=\"next\" aria-label=\"Next slide\" data-action=\"next\">\n\t\t\t\t\t\t<em class=\"sow-sld-icon-thin-right\"><\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"sow-slide-nav sow-slide-nav-prev\">\n\t\t\t\t\t<a href=\"#\" data-goto=\"previous\" aria-label=\"Previous slide\" data-action=\"prev\">\n\t\t\t\t\t\t<em class=\"sow-sld-icon-thin-left\"><\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"pg-507-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-507-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-507-1-0-0\" class=\"so-panel widget widget_sow-headline panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-headline so-widget-sow-headline-default-b31286b5b182-507\"\n\t\t\t\n\t\t><div class=\"sow-headline-container \">\n\t\t\t\t\t\t\t<h1 class=\"sow-headline\">\n\t\t\t\t\t\tGuerilla marketing with XXL-ice block\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"decoration\">\n\t\t\t\t\t\t<div class=\"decoration-inside\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-507-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-507-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-507-2-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"2\" ><div class=\"textwidget\"><p style=\"text-align: center;\">In cooperation with a well-known out-of-home agency we were able to implement this campaign. A complete car tyre was frozen in a big block of ice - 200 cm high and 100 cm wide, weight a good 900 kg.<\/p>\n<p style=\"text-align: center;\">The visitors could try to free the tyre from the ice with hammer blows and participate in a competition.<\/p>\n<p style=\"text-align: center;\">Realized on a Saturday in the city centres of Frankfurt, Hanover and Munich.<\/p>\n<\/div><\/div><\/div><\/div><div id=\"pg-507-3\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-507-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-507-3-0-0\" class=\"so-panel widget widget_unitegallery-widget widget_unitegallery panel-first-child panel-last-child\" data-index=\"3\" >\r\n\t\t\t\t\t\n\r\n\t\t\t\t\t<!-- START UNITE GALLERY 1.7.62 -->\r\n\t\t\t\t\t\r\n\t\t\t\t\n\t\t\t<div id='unitegallery_3_1' class='unite-gallery' style='margin:0px auto;'>\n\t\t\t\t\n\n\t\t\t\t\t\t<img decoding=\"async\" alt=\"88775920-f51c-4b00-9d20-e7e05f3771f3-1\"\n\t\t\t\t\t\t     src=\"\" data-image=\"https:\/\/icecatcher.com\/wp-content\/uploads\/sites\/3\/2023\/07\/88775920-f51c-4b00-9d20-e7e05f3771f3-1.jpg\"\n\t\t\t\t\t\t     data-thumb=\"https:\/\/icecatcher.com\/wp-content\/uploads\/sites\/3\/2023\/07\/88775920-f51c-4b00-9d20-e7e05f3771f3-1-225x300.jpg\"\n\t\t\t\t\t\t     title=\"\"\n\t\t\t\t\t\t     style=\"display:none\">\n\n\t\t\t\t\t\t<img decoding=\"async\" alt=\"img-20191102-wa0000\"\n\t\t\t\t\t\t     src=\"\" data-image=\"https:\/\/icecatcher.com\/wp-content\/uploads\/sites\/3\/2023\/07\/img-20191102-wa0000.jpg\"\n\t\t\t\t\t\t     data-thumb=\"https:\/\/icecatcher.com\/wp-content\/uploads\/sites\/3\/2023\/07\/img-20191102-wa0000-225x300.jpg\"\n\t\t\t\t\t\t     title=\"\"\n\t\t\t\t\t\t     style=\"display:none\">\n\n\t\t\t\t\t\t<img decoding=\"async\" alt=\"vergoelst-eisblock-promotion_frankfurt_bild-2\"\n\t\t\t\t\t\t     src=\"\" data-image=\"https:\/\/icecatcher.com\/wp-content\/uploads\/sites\/3\/2023\/07\/vergoelst-eisblock-promotion_frankfurt_bild-2-1.jpg\"\n\t\t\t\t\t\t     data-thumb=\"https:\/\/icecatcher.com\/wp-content\/uploads\/sites\/3\/2023\/07\/vergoelst-eisblock-promotion_frankfurt_bild-2-1-225x300.jpg\"\n\t\t\t\t\t\t     title=\"\"\n\t\t\t\t\t\t     style=\"display:none\">\n\n\t\t\t\t\t\t<img decoding=\"async\" alt=\"vergoelst-eisblock-promotion_frankfurt_bild-1\"\n\t\t\t\t\t\t     src=\"\" data-image=\"https:\/\/icecatcher.com\/wp-content\/uploads\/sites\/3\/2023\/07\/vergoelst-eisblock-promotion_frankfurt_bild-1-1.jpg\"\n\t\t\t\t\t\t     data-thumb=\"https:\/\/icecatcher.com\/wp-content\/uploads\/sites\/3\/2023\/07\/vergoelst-eisblock-promotion_frankfurt_bild-1-1-225x300.jpg\"\n\t\t\t\t\t\t     title=\"\"\n\t\t\t\t\t\t     style=\"display:none\">\n\t\t\t<\/div>\n\n\t\t\t<script type='text\/javascript'>\n\t\t\t\twindow.onload = function(e) {\n\t\t\t\t\tif(typeof ugCheckForErrors == \"undefined\"){\n\t\t\t\t\t\tdocument.getElementById(\"unitegallery_3_1\").innerHTML = \"<span style='color:red'>Unite Gallery Error - gallery js and css files not included in the footer. 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A complete car tyre was frozen in a big block of ice &#8211; 200 cm high and 100 cm wide, weight a good 900 kg. The visitors could try to free the tyre from the ice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22],"tags":[24,25],"class_list":["post-507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guerilla-marketing-en","category-product-freezing","tag-bigblock-en","tag-promotion-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guerilla marketing with XXL-ice block - icecatcher<\/title>\n<meta name=\"description\" content=\"Promotional campaign with a BigBlock of ice in which an original car tyre was frozen. 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